COVELiFE Heads to the 2026 Lake Lanier Charity Poker Run
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Some places become more than places.
They're where weekends happen. Where friendships grow. Where stories get better every time they're told. And sometimes, they're where an idea begins.
For COVELiFE, that place is Lake Lanier.
This September, we're bringing the brand back to where it began as COVELiFE joins the 2026 Pirates of Lanier Charity Poker Run for the first time, September 25–26 at Margaritaville at Lanier Islands.
We're excited to have been invited to be part of it.
But for us, this one feels a little different.
Born in a cove. Back where it began.
COVELiFE started with a simple idea on Lake Lanier: the places we return to have a way of becoming part of who we are.
A quiet cove. A boat tied up with friends. A dock at sunset. Music carrying across the water. One more drink before heading in. The kind of afternoon where nobody is particularly interested in checking the time.
Those moments eventually became something bigger—the idea that covelife isn't necessarily a location at all.
It's a state of mind.
Places. People. Moments. Memories.
That's what we're building COVELiFE around. And getting the opportunity to bring the brand into an event centered around the lake community that helped inspire it feels pretty close to coming home.
One weekend. A whole lot of Lanier.
The Pirates of Lanier Charity Poker Run takes place Friday, September 25 and Saturday, September 26, with Margaritaville at Lanier Islands serving as the event hub.
For those unfamiliar with a poker run, don't let the name fool you. The real experience is everything that happens between the cards.
Boats. People. Marinas. Music. Stops around the lake. Friends meeting friends. And a pretty good excuse to spend another day on the water.
It's exactly the sort of weekend we think deserves a simple instruction:
Get out. Find yours.
COVELiFE will be there throughout the event, including the Vendor Village, and we're looking forward to meeting the people who make this lake community what it is.
A purchase with some purpose behind it.
The weekend is also about more than boats.
COVELiFE has chosen to build our contribution directly around Georgia K9 Search & Recovery, a nonprofit organization made up of volunteer search specialists. Its capabilities include K9 search teams along with sonar, drone and dive teams that work alongside law enforcement, emergency management and other public-safety agencies in searches for missing persons.
Through the conclusion of the Poker Run on September 26, COVELiFE will contribute:
$2 from every individual DEAL ME IN event-item order
$5 from every Pick 2 or Pick 3 DEAL ME IN bundle order
We call it Purchase + Purpose.
Because if we're going to show up for the lake community, we'd like to do a little more than just show up.
So we made something for it.
To mark our first year at the Poker Run, we created an event-exclusive collection inspired by Lake Lanier and designed for exactly where it's going to be worn.
We called it:
DEAL ME IN.
The collection includes COVELiFE SolarTech UPF 50+ performance apparel and our DEAL ME IN performance rope hat, with multiple apparel styles and color options.
The SolarTech pieces are built for long days outside, combining UPF 50+ sun protection with lightweight, moisture-wicking performance—because event gear should still be gear you'll want to wear long after the event is over.
Customers can choose an individual piece or build their hand with a Pick 2 or Pick 3 bundle and save.
Pre-orders are open through September 15 for special event pricing and on-site event pickup. Orders can also be shipped, with free U.S. shipping on orders $40+.
What to know
2026 Pirates of Lanier Charity Poker Run
September 25–26, 2026
Margaritaville at Lanier Islands
Lake Lanier, Georgia
COVELiFE: First-time event participant + Vendor Village
DEAL ME IN event collection:
Pre-order through September 15 to lock in special event pricing + on-site event pickup.
Contributions to Georgia K9 Search & Recovery continue through September 26 on all qualifying DEAL ME IN event-collection orders.
We'll see you on the water.
We're still early in the COVELiFE story.
That's part of what makes this weekend meaningful.
A brand inspired by an idea on Lake Lanier gets to come back to the lake, set up shop, meet the community and become a small part of one of its signature weekends.
We don't know exactly what stories will come out of it yet.
That's usually how the good ones start.
Lake Lanier, we're dealing ourselves in.
get out. find yours.